App Developers Remake Marketing
The tide is turning in business. Again. Ten years ago, the internet revolutionized marketing and advertising. Today, smartphones and tablets are doing the same thing- changing the way that people shop, buy and process information. An app developer in Atlanta is a relatively new thing, yet the demand is so high that in virtually any city you can think of, there is a demand that far outpaces the supply. Atlanta, that buckle of the Bible Belt, is just one example of how far reaching this growing demand goes.Cities as diverse as Mumbai, Hong Kong, New Orleans, and Montreal all have a skyrocketing need for people with the skills to build apps and mobile websites. Technology has made the spread of this economic need instantaneous around the world- something that wouldn't have been possibly just 15 years ago. To have a situation where you have the same dominating business trend in cities around the world is just one concrete example of how integrated our world has become, on all levels. Commerce in Canada reaches to the Philippines and links the two in common need for services that cross national divides, political parties, physical space, and business traditions. Once again, technology is racing ahead, leaving humans to chase after it, scrambling to adapt.
The good news about the pace of this change is that it upsets established order. If you are an app developer, you are in demand right now. Period. You have power. Whether you come from money or have a formal degree from an accredited school, you have a skill that is needed. On the other hand, if you have a formal IT degree, but don't know this skill, then you are awash in an ocean of other IT people who are struggling to adapt to this new field. Everyone is working to learn this technology, since it is clearly the next step in several capacities.
Within the next few years, app development companies will continue to grow and refine the (new) field of tablet and smartphone marketing. The demand will continue to exist and the supply with rise to meet it. Hopefully the demand will be met with quality app developers. We shall see.
It's going to be an interesting time to be in technology. But, then again, when hasn't it been?