How to promote your event on Facebook without annoying peopleOriginally posted by Andy Reid on his Facebook and posted with his permission:
For event organizers, it's clear that Facebook is a very good way to get word out about their event. However, sometimes in getting the word out, you can really annoy that hell out of people.
Folks often find their request lists riddled with numerous invites from "friends" to events that they would never ever go it. Personally, I probably get about 5 a day. Sometimes these events are for a weekday parties in Italy, people's art shows in Spain, or benefits in Florida. While I'd love to be able to beam myself to Florence after breakfast one day, these event invites really don't mean anything to me.
You may say, "But, what if you are passing through. You should know about my art show!" If I am passing though Spain, I'll find out what's going on. I'm resourceful.
So, I'm going to propose a few suggested models to attempt to not piss off people that you want to attend your events. The best practice for sending anything mass mail is to have an easy way for people not to have to get it again. This is one of the biggest factors that delineates "mail" from "spam" in email systems.
Simply, give people a way to opt-in and, when they choose, opt-out.
===== Model One: The Group Method =====
- Create a group on Facebook. Allow people to join that group. You may even invite some of your "friends" to join this group.* People will also join this group on their own. For example, I run a group called "Jam Cellar", which is for a dance party I help run.
- When you create an event, do so via that group. You will see a "Create Group Event" link on the left of the group page.
- As you create the event, mention in the text somewhere that if you wish to not receive these invites, you may remove yourself from the group.
- As you create the event you will see an option to invite all members of the group. You may now feel free to do so without guilt as you know the people receiving the event invite actually want it.
- Time to time, post about your group on your wall. Let people know they can join it if they are interested. Have others in your organization do the same.
- You can also post links to your event on your wall.
* = Choose people. Don't ask everyone, and, please, do this only once. I've been invited to groups repeatedly before. I say "Ignore", then I get the same invite a week later. That's rude.
===== Model Two: The "Friend" List =====
Say you run an event in your city. It runs every Wednesday and people would not be apt to repeatedly travel from hours away to join it...
- Create a group call "Local Invites". Add your friends to that list who are local and might be interested.
- Create events and invite that group of people. In the invite, specifically mention how they can be removed from this list. If people ask to leave it, accommodate them politely.
Say you also run a huge freaking event that happens once a year...
- Create a group called "Non-Local Invites".
- Follow the same method you would for the local event, but with this one, feel free to add as many people you like from around that world, provided they have an interest in what's going on. Make sure to advertise and offer them the ability to leave the list.
Just like the group method, you can also post links to your event on your wall.
For now on, I will follow the first method. It allows people to join the group without my prompting. It also allows me to invite people to events that are not on my "friends" list. I think it maximizes my ability to get the word to specifically to people who want to hear it.
I realize that event organizing is often a very hard thankless job. You are the often faceless folks who make it so other people can have a good time. Please don't mistake this posting for being a dig at those who put on events. I'm really trying to make people's jobs and businesses run better and easier as well as protecting people from obnoxiousness. I'm sure you don't want to annoying people into coming to your events. Nor do I.
Please, when you find someone you know is being a bit reckless with the invites, send them a link to this post.
Also, please chime in if you have a method that is even better than the ones I propose.